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Privacy Policy

Objective of the Privacy Policy

This policy relates to the data we obtain as a result of your visit to our website, and provides information on how we treat these data. We do not exchange data with other companies; hence the data protection policy remains limited to your visit to our website.

Personal data and their use

In order to use our services, you require a user account. This user account includes personal data such as your name, gender, company, country, postal code, place and email address. These data are stored in our database for further processing during your log-in.

You can also submit additional data in your user profile, for example:

  • Profile image
  • Location o the company
  • Department/field
  • Position
  • Date of birth
  • Language.


The following data from your profile will remain visible at all times without restriction to other kW-A members:

  • Name
  • Company
  • Country
  • Place
  • Postal Code
  • Profile image
  • Department/field
  • Position
  • Location of the company
  • Language.


Non-members will only be able to see the following information:

  • Name
  • Company
  • Job title
  • Place, country.


The transmitter of a message of appreciation can decide on a case-by-case basis, if and to which extent (anonymously or with name and image) he/she wishes to publish the message. If the sender has consented, the recipient of the message of appreciation can decide in a second step if he/she wants to publish the message. This message will then be visible for members of the service with whom he/she has formed a connection, and is eligible to take part in the vote on the "Appreciation of the Week".


As a member of kW-A, you can invite other persons to join the service. In this case, kW-A will process the collected personal data only for the purposes of the invitation, not for any other purpose.

Please note that when you send an invitation, the following information about you will be disclosed to the recipient of the invitation:

  • Your name
  • Your company
  • Your position
  • Your email address


Transmission of the data

We will not pass the personal data that we have obtained from you to third parties. Since the messages of appreciation are transmitted directly by us, there is no reason to pass your personal data to third parties.

Based on your use of the service, a KPI value (Key Performance Indicator) — the kW-A index — will be calculated. This index is based on the assessment of your appreciation by the recipient and some other impact factors. If you so wish, you can obtain these analyses in the form of a reference for which a fee is due.

The user consents to the automatic processing of his/her personal data as part of the KPI calculation and the transmission to his/her employer (only as part of a corporate package). The user may revoke his/her consent at any time.

Corporate analyses will never contain individual assessments or contents of a message of appreciation. They only reflect general statistics.


Uncertainties keep recurring due to the cookies saved on the computer of users. However, these small files merely store information. They do not produce viruses or launch an attack on your computer, and they do not spy on you.

After logging in (with your user name and password), we use "session cookies", which are used to identify you during your visit on our website. At the end of your visit, session cookies expire automatically.

This website uses Google Analytics, a web analysis service provided by Google Inc. ("Google"). Google Analytics uses "cookies", text files that are stored on your computer, to analyze your use of the website. The information on your use of this website generated by the cookie (including your IP address) will be transmitted to a Google server located in the USA and will be stored there. Google will use this information to evaluate your use of the website, to compile reports on website activity for the website operators and to provide other services related to the use of the website and the Internet. Google may also transfer this information to third parties, if so required by law or to the extent that such data are processed by third parties on behalf of Google. Google will not associate or connect your IP address with any other data held by Google. You can prevent installation of the cookies by setting your browser software correspondingly; however, please note that in this case you may not be able to use all functions of this website to their full extent. By using this website you consent to the processing of data about you collected by Google in the manner described and for the purpose specified above.

Log Files

In addition, data that we have received from your browser (browsers are e.g., Internet Explorer, Firefox, Safari, etc.) during your visit are automatically stored in our log files. This means that the IP address is known, and a cookie will be created on your computer.

With every webpage retrieved, the access data will be stored in a log file, the server log.

We use the log data (logs) anonymously, in other words, without reference to your person, for statistical analysis. In this way we can learn, e.g. on which day and at which time the services provided on the website are particularly popular. and how much data volume is generated on the website. Moreover, the log files may help us to detect potential errors, e.g. defective links or programming errors and use the log files to develop the website. kW-A does not link the retrieval of webpages and instances of use stored in the server log to individual persons. kW-A reserves the right to use data derived from log files if the specific circumstances give rise to the suspicion that users have made use of the website in an illegal manner or in violation of a contract. This serves to protect the users and the user data as well as the kW-A website and the kW-A service.

Processing and deletion of the data

You are of course entitled to correct your personal data registered in your customer account at any time: It is even a matter of great importance to us that you update your information, e.g. if your address has changed. In your customer account you can also adjust your settings to define which messages you want to receive from the service (privacy settings).

You can revoke or amend these settings at any time.

Data protection

As mentioned above, the data will not be transmitted to third parties (exception, see "Transmission of data to third parties": corporate package). To safeguard the security of data, your user account is protected by a password. This prevents access of unauthorized persons to your account and your data.

Changes to this Data Protection Policy

kW-A reserves the right to change this Data Protection Policy. If this is the case, you will be informed by email and you will also receive pertinent information as part of your user account.

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